Biography

Kereena Beckford stands as a distinguished figure in the entertainment and business sectors, blending her academic prowess with her entrepreneurial spirit to make significant strides in both arenas. With a degree in Entertainment Business, she has laid a solid foundation for her career, understanding the intricacies of the industry from a business perspective. Her academic journey didn't stop there; she is currently pursuing a master's degree in Entertainment Business and Sports, furthering her expertise and staying at the forefront of industry trends and management strategies.

In the realm of artist management, Kereena has made a name for herself by managing recording artist Earlan "Alkaline" Bartley. This role has not only showcased her adeptness in navigating the music industry but also her ability to foster and guide talent, ensuring that their careers flourish under her direction. Her work with Alkaline exemplifies her commitment to excellence and her capacity to elevate artists to new heights.

Beyond her work in artist management, Kereena is a true entrepreneur. She has ventured into food distribution, recognizing the potential and importance of this sector. Her entrepreneurial endeavors do not end there; she has also made her mark in music distribution, understanding the evolving landscape of how music is consumed and distributed in the digital age. These ventures illustrate her versatile business acumen and her ability to identify and capitalize on opportunities in diverse markets.

Kereena's leadership extends to her roles within several key organizations. She is the Ceo of New Era Productions, a testament to her visionary approach and her capability to lead and innovate within the production space. Additionally, she holds a pivotal role in Xclusive Management, further solidifying her influence and presence in artist management and the broader entertainment industry. Her involvement with the New Rules Festival showcases her event management skills and her knack for creating platforms that celebrate and promote music and culture.

Kereena Beckford's career is a testament to her multifaceted talents and her unwavering dedication to her pursuits. Whether it's through her academic achievements, her entrepreneurial ventures, or her contributions to the entertainment industry, she embodies the qualities of a forward-thinking leader and a catalyst for change. As she continues to expand her influence and break new ground, Kereena remains a beacon of innovation and excellence in the entertainment business and beyond.